The Dholka Heritage: Blending Since 1948

In 1948, as India was finding its new identity, Shri Narandas Dalichand Shah established a small tea trading business in the ancient town of Dholka (ઘોળકા), Gujarat. His philosophy was simple yet profound: "પ્યોર ચા, પ્યોર ઈરાદો" — Pure Tea, Pure Intent.

Dholka, known for its rich history and industrial spirit, provided the perfect soil for a brand built on integrity. What started with sourcing small batches of the finest Assam harvests for local traders soon evolved into a sophisticated blending operation.

For three generations, the Shah family has remained rooted in Dholka. While our technology has modernized, the heart of our operation—the master blending process—still follows the rigorous standards set by our founder. Every chest of tea that enters our factory is evaluated not just for its grade, but for its character, ensuring that the legacy of Dholka is poured into every cup.